John has extensive experience across the music industry and education. As a member and self-manager of the group Edward II, he toured the world and signed deals with major labels before setting up the band’s own label. Later making the transition to education, John joined Access to Music where he set up the flagship course, The Artist Development Programme and led the New Deal for Musicians provision in the East Midlands. John helped to launch the Urban Artist School and is a guest lecturer at various institutions including De Montfort University.